Gather has recently launched a new microsite for Hi-Life Diners Club to enable automated monthly recurring payments to its members, a first for the restaurant deals club.
The site is designed to offer a quick and easy way for new customers to signup and manage their subscriptions via Paypal.
A number of campaigns are planned in the coming months through daily deals sites such as Groupon where the mircrosite will form the final step of a signup process that allows campaign specific promo codes to be redeemed.
The monthly subscription plan has been created to offer a more flexible membership tier to a younger more deal savvy audience.
Richard is a designer, whiskey drinker, music lover and Creative Director. After an early career in publishing saw him oversee the production of a range of global titles he turned his eye to digital, managing several design teams in UK agencies before founding Gather with fellow director Paul.