No Filter Needed, Ready 'where' you are

A revolutionary approach for the hair and beauty industry

In late 2016, entrepreneurs Daniel Allman and Joshua Bates noticed a gap in the market for busy women who wanted salon quality style but without the fuss of visiting a salon. The problem was easily described - many women lead hectic lives and just don’t have the time to go to the city centre for a style appointment ahead of an important engagement. They either end up wasting precious time or just going without.

No Filter Needed App Development Manchester

A novel solution

Their solution to this problem was to develop a location based booking service, giving women the power to schedule appointments for hair and make-up stylists convenient to them. Giving users control over where and when they can have their hair & make up done opens up a whole new area of opportunities to help on demand women. No Filter Needed had a network of professional stylists in place, they just needed the technology to realise the potential.

A slick mobile app experience

The No Filter Needed team approached Gather to develop a mobile app and appointment management platform. The app, initially developed for iOS is focused on customers and allows users to browse a number of styles available through the service. Once the desired look has been selected, registered users can book the time and date preferable to them for a stylist to attend their home, office or any other location. All payments are handled through the app securely via Apple Pay.

A robust booking platform — ready to scale

The customer facing app is just one side of the story. Behind the scenes is an army of stylists ready to take bookings for customers in Manchester and beyond. In order to manage bookings from users in multiple locations wanting an array of styles at any time day or night, a robust and scalable appointment system was required. The solution we developed allows busy stylists to manage booking requests and upcoming appointments on the move or at home. Keeping track of sales and commission data was a must to build brand loyalty in staff.


Built for growth

After a successful product launch (that generated sales on its first weekend) the No Filter Needed app has gained interest from across the UK. The start-up is in its early stages with big plans to develop the technology and service further. As a digital partner, Gather will continue to develop both the mobile app and backend systems with a number of new and exciting features planned in the coming months


“When we first came up with the idea for No Filter Needed back in 2016 we didn’t have a clue of where to start. We had so many ideas and didn’t know what was viable and how to progress. Gather helped us to focus on what was important, suggested some innovative ways to make the app different and brought some great insight to help us make some important decisions. As a start-up and with no experience in the app market, Gather lead us through the stages leading to our launch. Our initial users have remarked on how intuitive the app to use and navigate and we couldn’t be happier with the finished result. The app works seamlessly with our stylist portal where our professionals can set their own availability with ease. We can’t wait to get started on version two!”

Daniel Allman Co-founder, No Filter Needed