Hi-Life Diners Club 30th year anniversary branding

30 years in business

30 years in business is a milestone for any company, and Hi-Life wanted to celebrate reaching their birthday with an identity that would sit alongside their corporate branding for the duration of the anniversary year.


A logo was designed that mirrored the corporate brand and set onto a tab that could fit into existing marketing material without upsetting current placements of any primary information. The mark featured throughout the anniversary year as a reminder of Hi-Life's long established success.