Ensuring websites are search engine friendly is an essential part of any businesses search marketing strategy. Search engine optimisation or SEO is the process of making sure content is readable and understandable by search engines such as Google, Yahoo or Bing. The technique of attracting visitors to your site through organic or natural search results relies on raising the position of your website's rank for certain keywords or keyword phrases when people search.
SEO is a complex and ever-changing field. Search engine algorithms are constantly evolving to provide users with more accurate results in their search queries, and many businesses put an enormous amount of effort into their content marketing strategies; making SEO a highly competitive area.
It's important to get the basics right - good quality content. Pages, products, and services that can be easily identified by search engines use descriptive text, strategically named images and semantic markup. Together with clean code, and fast loading pages, these are just a few things we consider important factors in creating search engine friendly web pages.
Overall, content is king - Search engines like to provide the best possible results to their users so it's important to develop a good reputation; having fresh, engaging content that other websites will naturally link back to is a good way of building a reputation. If you get the basics right and make your pages searchable then spend a little time improving your sites influence, your search engine ranking will naturally increase.
At Gather, we offer Search Engine Optimisation services in a number of ways. All our websites are built with on page SEO in mind, ensuring content can be picked up and understood properly. Through content optimisation we can suggest improvements to markup and data structure. We can also advise on which 3rd party services can be leveraged on an industry level to better place your site pages for effective ranking. To discuss how your content can be optimised effectively, get in contact.